ORANJ BOWL
a research panel
ORANJ BOWL is also a panel,
a collection of approximately 10,000 people that can
be selected on the basis of health conditions, health
practices, or personal characteristics and then quickly
and inexpensively, recruited to participate in additional
research.
For example, do you want results from an hour long
interview, including 30 minutes of your custom content,
conducted among a sizeable and statistically representative
sample of women between the ages of 60 and 64? Do
you want these women to be cigarette smokers who suffer
from one or more respiratory ailments? Do you want
them to be married, have health insurance, own a dog,
and take vitamins daily to be eligible for your study?
No problem!
As a panel, ORANJ BOWL overcomes
the barrier of the high cost of probability sampling.
It allows quick and easy identification and recruitment
of eligible yet often difficult to find research participants
in a manner that ensures results can be generalized.
Traditionally, these activities have represented more
than half of the cost of conducting human subjects
research.
By sharing the high costs of scientific sampling among
numerous research studies, the average cost of valid,
high quality, reliable research can be reduced dramatically.
ORANJ BOWL delivers these
savings. And in the face of today’s climate
of ever-increasing budget cuts for research, ORANJ
BOWL is just what today’s researchers need.
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